To campaign on Twitter.
The official story that he told the major networks, and they ate up, is that he took the day off to attend a funeral.
Washington (CNN)Wisconsin Gov. Scott Walker has canceled a weekend campaign trip to North Carolina and New Hampshire in order to attend the funeral of one of the Marines killed in Chattanooga.The reality is he used his time "off the campaign trail" to let everyone know he was off the campaign trail for a funeral. I hope that the Holmquist family was kind enough to delay the start time of the funeral until Mr. Walker could contact everyone he wanted to, to let them know he was there.
Here is his Twitter feed(send me money, sorry for your loss, hey guys look where I am, I love the troops, hey Missouri did you hear I am great?):
Maybe he should have entitled his book - Insincere instead of Unintimidated.