Saturday, May 4, 2013


How much would it take for you to let your boss put the company brand on you?
Talk about company loyalty.

A New York-based real estate firm Rapid Realty has offered its 800 employees a 15% pay raise if they tattoo the company’s logo onto their bodies, and the offer is snowballing, according to CBS New York. So far, nearly 40 employees accepted the challenge, AOL Jobs reported.

There were apparently no size or location restrictions for the logo tattoos. For instance, Brooke Koropatnick told CBS New York that she got hers behind the ear.

Employees who agreed to get inked said getting a substantially larger paycheck was motivation enough to get a tattoo. In a video, Brooklyn-based broker Adam Altman said the ink would be a reminder to work harder. “I don’t see myself going anywhere, and if I have it on my arm, it’ll force me to keep going and working hard [sic],” Altman said.
Now, I don't have any tattoos and I've never even felt the desire to have one.

But if I did, I would be hard pressed to get one of the company logo put on. The company could lay you off, you could find a better job somewhere else, or the company could be bought out by another one.

It also strikes me to be too much like getting branded like a head of cattle. We work for our employers, we aren't owned by them.

But it could also pose to be an interesting problems for a lot of politicians.

Take Scott Walker for instance.  Would he have to become The Illustrated Man to have all of his corporate sponsors logos on him?   Or would he just have one tattoo, say across his forehead, to represent them all?


  1. A pic of AFSCME on capper's forehead, no different.

  2. AnonymousMay 4, 2013 at 8:27 AM -

    "A pic of AFSCME on capper's forehead, no different."

    Nope, no different at all. I mean, if you're willing to ignore the fact that Capper isn't the Governor and all, and that Capper's opinions have no tangible impact on our lives. If you're further willing to discount the fact that you can insulate yourself from Capper by, I don't know, not reading his blog, then yes, your idiotic false equivalency totally works. Well thought out comment anonymous, your family must be proud!