Last month, when WMCS fired their on air staff and decided to switch programming, again came the claims that it was because liberal radio isn't popular and doesn't bring in the money.
This too is so much poppycock.
If it was all about money and ratings, they would have taken Rush Limbaugh off the air a long, long time ago as his misogynistic comments have cost them scores of sponsors.
More proof of this double standard broke over the weekend, when we learned that WTMJ-AM isn't doing so well in the polls either:
Local broadcaster Joe Scialfa was ousted Friday as WTMJ-AM (620) program director after 15 years with the station. He joined the station as a producer in 1998 and became assistant program director in 2008.It's pretty easy to surmise that the stations poor performance had anything to do with Scialfa. Sykes' White Wisconsin, predictably, is bombing out. And Sykes is not a real draw himself either:
He replaced the late Tom Land as program director in July of 2011.
He had also worked as a producer of Charlie Sykes show.
In a memo sent to the staff announcing his departure, Scialfa attributed it to the fact "the station has been underperforming for the last year."
If changes like this was really about ratings and money, Sykes would have been the one getting bounced.
What it is really all about is the corporate media needing to control the message. And for better or for worse, they've chosen to make the adulterous, self-admitted liar Sykes their face and voice on Milwaukee radio, so they're not about to oust him until he really screws up.
What they haven't realized yet is that more and more people are seeing through their lies and distortions. By the time they do realize this, it will be too late for them.