In October of this year, Journal Broadcasting decided to invest some of its lucre into developing a website which fed off of Charlie Sykes' "success." They call the sight "Right Wisconsin."
What it is is just another right site that aggregates other people's work and promotes it as one stop echo chamber. Sort of like the Drudge Report but with a more localized scope.
The sources they use in their aggregation are laughable at best. They cite people like Brian Sikma of Wisconsin Reporter; Kevin Binversie - the Koch Brothers cabana boy wannabe; MacIver Institute for the Criminally Insane; Breitbart; James Wigderson; Aaron Rodriguez and other such fallacious fascists.
Obviously, they're not looking for any sense of credibility in this venture.
Even more hilarious is the fact that they hired Brian Fraley to be the managing editor of this site. Fraley is the same guy that used to work for MacIver, and before that, he worked for ALEC. Fraley is the kind of guy who thinks there should be no accountability in elections and that anti-gay slurs is a high form of comedy. One of Fraley's greatest claims to fame is the fact that he was part of the original caucus scandal and was the person who taught Kelly Rindfleisch all she knows about corrupt politicking:
OK, so now we know that neither credibility nor integrity is something they're worrying about here.
After following the site for several weeks, I have ascertained that it serves two main purposes.
The secondary reason they created this site is an effort to control the message. It will be a great resource for right wingers that are afraid of the real world and only want information that supports and reinforces their own skewed sense of reality. You know the type. The ones that think American for Preposterousness is really a grass roots movement or that President Barack Obama is a communist, socialist, Marxist, socialist, Nazi, space alien, baby-eating Kenyan.
The primary reason for this site is the same one that any conservative organization does anything - to make money.
They are already selling ad space on their site and on their email blasts. And after the new year, they're going to go behind a pay wall.
In fact, Journal Broadcasting is now advertising to hire an assistant to Fraley. Why he would need one is beyond me. What he does is not difficult, even for someone like him. Unless they are planning on having Fraley busy colluding with campaigns and WISGOP, but even then, that's something that Sykes and Journal Broadcasting have been doing for years.
Besides the fact that we know that this operation has nothing to do with credibility, integrity or the truth and everything to do with greed, there are three other things to take away from this though.
One is, as Steve Hanson pointed out months ago, this utterly destroys the myth that the media is liberal in any stretch of the imagination.
Secondly, as the Brawler points out, their little echo chamber is rather ineffective and makes for great comedy comes up and kicks them in the crotch, like it did in November.
Thirdly, it will be a target rich zone for blogger fodder. They're already giving us an overabundance of foolishness to choose from. I only expect it to get even more histrionic and hysterical as they realize that the people are coming to take their cities, counties and state back.